The Loni Love Campaign
This is a selection of retouching work for Ford and Uniworld on their Loni Love campaign.
The images were for a variety of print, digital, and OOH campaigns.
The images were for a variety of print, digital, and OOH campaigns.
These are the original source files I was given...
Here's the finishes...
They also needed a base image of the retouched showroom for a video background...
Here's another image from the campaign. I don't question the context, I just make sure the image looks great.
The source files...
The image below posed a problem due to all the reflections on the car...
But not to worry, that where the magic of retouching comes in to play.
Here's a good example of what I'm usually given from an Art Director...
The finished image...
I've been retouching images for major brands and agencies since the late 90s. Thankfully this variety of projects and images has taught me how to handle any job (or deadline) that is tossed my way.