![](https://cdn.myportfolio.com/9c92d2ef-7f24-43a5-bd57-4f4b356f7683/58b78d68-1c13-4ae8-86c6-94720727ac57_rw_1920.jpg?h=5f0e287a3d27377324805a3a67dbbc38)
This is the final illustration for the Rand Retro ad. As one can see, I put a crazy amount of detail in this image. If Rand ever wanted to run this as a billboard, I've got that covered.
![](https://cdn.myportfolio.com/9c92d2ef-7f24-43a5-bd57-4f4b356f7683/6a7deaaf-962a-45fd-8552-5759769a4644_rw_600.jpg?h=f5e753f810d6c469250c8a6ccd8bcc3f)
An early rough comp. I thought viewers would enjoy seeing all that goes into the final ad. here's a initial concept drawing to illustrate the idea of bringing your building to "retro" commissioning.
![](https://cdn.myportfolio.com/9c92d2ef-7f24-43a5-bd57-4f4b356f7683/e6fd6b8c-01a9-41f5-9585-3e0f5dbbf93a_rw_600.jpg?h=8f6e1f5cba7d7607720b0048eece6483)
An alternate concept. What's more retro than a Middle Ages Castle?
![](https://cdn.myportfolio.com/9c92d2ef-7f24-43a5-bd57-4f4b356f7683/c019c6f0-fa26-4401-b45b-3241164223e9_rw_1920.jpg?h=ca548b5b83336ee7343b68f720483c61)
Near finished. Rand wanted me to pursue the Disco era theme. It was a fun illustration but unfortunately, while it was eye-catching, it didn't totally convey the concept of "bringing your building up to modern standards that will stand the test of time."
![](https://cdn.myportfolio.com/9c92d2ef-7f24-43a5-bd57-4f4b356f7683/8b0b94ab-3146-41f7-a64f-c0b564d872ea_rw_1920.jpg?h=734132a908149ab56bfa79f20954dead)
The finished ad with the final illustration. Fun, futuristic and brings home the concept. Win!